Last Modified: June 2026
Equativ is a French company specializing in digital advertising. Our clients are both supply partners who wants to monetize their digital properties (websites, mobile applications, connected TVs, etc.) and demand partners (advertisers, media agencies, etc.) who want to buy advertising placements to display their ads.
Equativ advertising technology is operating the European Media Marketplace (“EUMM”) which is an initiative regrouping several partners (“EUMM Partners”) as described on the Website.
The purpose of this Privacy Policy is to explain what personal data is collected while you visit the website mediamarketplace.eu (“Website”), how it is processed and the various means to assert your rights. Please note that this website contains content dedicated to a business audience who wants to know more about EUMM and would like to request more information about this initiative. If you want to know more about the way your data is processed by Equativ advertising technology or any member of the EUMM initiative, you are invited to read their respective dedicated privacy policies.
See Equativ Privacy Center for more information about Equativ advertising services.
If you have any questions regarding this privacy policy, you can contact us at privacy@equativ.com.
Information you provide to us
When you fill out a contact form on our Website, we collect and process your personal data to properly qualify your business needs and answer to your request. It may require to transfer the information you provided in the form to our internal teams or to the competent EUMM partner.
To fulfill this purpose, we may ask you to provide your:
Please note that Equativ or EUMM Partners may send you communications by different means, notably by e-mail, which may contain tracking pixels. These pixels are only used to make sure you received the said communication and measure your interest in the communication sent to you. The use of such pixels requires your explicit consent as described in section 3 below.
Information we collect automatically (Analytics & Advertising)
When using our Website, we automatically collect certain information from your device regarding your browsing experience using cookies and tracking pixels (such as Google Analytics 4 and Google Ads).
Specifically for our advertising and marketing efforts, we collect behavioral signals and device identifiers to:
Please note that when your consent is required for certain purposes on the Website, we may drop cookies on your device in order to keep track of your choices. If these cookies are removed, you will have to express your choices again which will translate by the Consent Management Platform popping again.
We rely on our legitimate interest when we process the personal data you provide by filling the form on our Website. However your explicit consent is required before a pixel is included in future communications you will receive by e-mail. Such pixel may be used to measure if and when (what time) you received and read the communication, to capture information from the device you use and personalize the content of messages, to adjust the frequency or the communication channel used.
Your consent to the use of pixels in e-mails is securely stored and documented in our systems.
We also rely on your consent for advertising and marketing purposes described above.
Your consent can be withdrawn at any time:
The personal data you provide to us via the form on the Website is stored for a maximum duration of three (3) years starting from your last contact with us.
The personal data we collect for audience analytics purpose is stored for a maximum of twenty six (26) months.
The personal data we collect for advertising purposes is stored for a maximum of 14 months.
The personal data you provide to us via the form on the Website is stored for a maximum duration of three (3) years starting from your last contact with us.
The personal data we collect for audience analytics purpose is stored for a maximum of twenty six (26) months.
The personal data we collect for advertising purposes is stored for a maximum of 14 months.
Under the GDPR, you may ask us at any time to:
Your request should be addressed to privacy@mediamarketplace.eu. We will respond within one month. If permitted under applicable law and/or if necessary due to the complexity and number of requests, we may extend the response period to two months. We will notify and explain the reasons for any extension to you. If we deny your request, we will inform you of the reasons for such denial.
If you consider your rights have been infringed upon according to applicable laws, you may lodge a complaint towards the French supervisory authority the CNIL.
Personal data may be transferred to our affiliates, service providers or partners located outside the EU/EEA. With these partners, we ensure that appropriate safeguards are implemented to ensure an adequate level of protection, including the signature of standard contractual clauses adopted by the European Commission.
You can access at any time to the Consent Management Platform collecting and storing your choices with regards of tracking technologies used on the Website. The link is available in the footer of all the pages of the Website: see “Consent Settings”.
We reserve the right to update this Privacy Policy from time to time in order to reflect any changes on the Website or to comply with changes in our legal and/or regulatory obligations. Please check this page for any updates.